Trends and Insights from the Past Two Years

Published on 17 September 2023 at 17:17

The Costa del Sol, located in sunny Spain, has been a focal point of interest for real estate enthusiasts, investors, and luxury home seekers. Over the past two years, this vibrant market has seen notable shifts and trends that have kept both local and international players engaged. In this blog post, we'll delve into the highlights of the Costa del Sol's real estate journey, exploring record increases, luxury segment dominance, market shifts, and the outlook for the coming years.


2022 Record Increase and Upsurge: The Spanish Institute of Statistics (INE) reported a remarkable 7.4% surge in property prices in Spain in 2022, marking the highest increase in the past 15 years. This surge wasn't confined to just any properties; both new-build homes (up by 7.9%) and resale properties (up by 7.3%) contributed to this growth, resonating with the market's consolidated recovery post-pandemic. The Costa del Sol shone amidst these trends, with a noteworthy 8.5% annual uptick, propelled by a 2% increase in Q4.


Luxury Segment Dominance and Global Allure: The Costa del Sol's real estate prowess extended to the luxury market, accounting for a staggering 34% of Spain's high-end homes. This coveted status was particularly pronounced in the "golden triangle" encompassing Benahavís, Estepona, and Marbella. Marbella's Los Monteros emerged as the most prestigious locale with prices touching €6,842 per square meter, attracting buyers from around the world. Moreover, the luxury property market in Marbella recorded a 7.1% price increase, solidifying its appeal to affluent buyers.


Continued Growth and Evolving Landscape: Despite a cooling market sentiment, Marbella's real estate sector retained its robustness. Buyers demonstrated a willingness to invest more, with purchases averaging 30% higher than the previous year. The concept of remote work and a better work-life balance played a crucial role in keeping Marbella in the global spotlight. Foreign buyers represented a significant 13.75% of all property sales in Spain, with British, German, French, and Polish buyers leading the charge.


Embracing New Trends and Overcoming Challenges: The market also witnessed evolving preferences, such as the rise of turnkey villas and the allure of branded residences boasting exclusive amenities. Tax changes and legislative developments brought both challenges and opportunities. Wealth taxes were abolished and reintroduced, impacting both residents and non-residents. Marbella also experienced an eagerly anticipated shift in its urban planning situation, providing increased planning security for potential investors and developers.


A Positive Outlook for 2023 and Beyond: Despite the global uncertainties, experts predict a healthy year ahead for Costa del Sol's real estate market. Marbella's resilience and attractiveness as a luxury destination remain unshaken. The region's diverse attractions, excellent air connectivity, and year-round amenities position it as a favored destination for both second-home seekers and those seeking permanent residence.


Conclusion: The Costa del Sol's real estate market continues to stand strong as it navigates through changes, challenges, and shifting buyer preferences. With a focus on luxury, amenities, and embracing the evolving trends, this region remains a gem in the international real estate landscape. As we look to the future, the allure of Costa del Sol's vibrant market shines brighter than ever.

[Sources: INE, Hiscox, Knight Frank]